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← Paid Advertising

Meta Ads

Get in front of exactly the right people, on the platforms they are already scrolling, with creative that stops the thumb.

Unlike search ads, Meta Ads do not wait for someone to search, they put your business in front of people who fit exactly who you are looking for, based on their interests and behavior.

Our process
Step 01

Understanding Your Goals

Awareness, leads, sales, or bringing back people who already visited your site, each goal changes how we build and target the campaign.

Step 02

Audience Research

Instead of keywords, Meta runs on audiences: interests, behaviors, lookalikes of your best customers, and retargeting people who already engaged with you. We build this out before spending a single dollar on creative.

Step 03

Creative & Copy

Meta is a visual platform, so creative matters more here than almost anywhere else. We build multiple ad variations, video, static, different angles, because you rarely know what will perform best until it is actually running.

Step 04

Your Sign-Off

You see the audiences, the creative, and the copy before anything goes live.

Step 05

Launch & Ongoing Optimization

Once it is live, we watch performance closely, rotating creative before it gets stale, adjusting audiences, and reporting monthly in plain language.

Meta Ads vs. Google Ads

Google Ads catches people actively searching for something. Meta Ads puts you in front of people who are not searching yet, but fit exactly who you are looking for. Most businesses benefit from both: Google catches intent, Meta creates it.

FAQ
What's the difference between Facebook Ads and Instagram Ads?

They run through the same platform and can target the same audiences. We typically run both together and let the data show us where your audience responds best, rather than picking one upfront.

Do I need a big following for ads to work?

No. Paid ads do not depend on your existing followers. They are shown to whoever we target, whether they follow you or not.

What's retargeting, and do I need it?

Retargeting means showing ads specifically to people who already visited your site or engaged with you before. They are usually far cheaper to convert than someone seeing your brand for the first time. Almost every business benefits from at least some retargeting budget.

How much creative do you need from me?

As little or as much as you have. We can work with existing photos and videos, direct a shoot, or build ads from scratch, whatever fits your budget and timeline.

How do you handle ad fatigue?

Audiences get tired of seeing the same ad after a while, which drives your costs up. We rotate creative regularly and watch performance closely so we catch that before it hurts results.

Ready to Get in Front of the Right People?

Book a free 30-minute strategy call. We'll review your current systems, identify growth bottlenecks, and show you where AI can create the biggest impact.

Projects typically start at $2K, with most engagements ranging from $4K to $30K.

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