← Back to case studies
We rebuilt Physio Wellness's search foundation, repairing a silently broken lead pipeline and replacing brand only visibility with a real content engine.
Physiotherapy Wellness Inst
Multi service physiotherapy, chiropractic and rehab clinic, Etobicoke.
What we delivered
We repaired a contact form that was silently failing, restoring a lead path that had been quietly losing enquiries.
We added on page booking to all eight service pages, turning static pages into conversion points.
We rewrote titles and meta descriptions site wide, replacing generic defaults across dozens of pages.
We established a weekly publishing cadence mapped to service pages, growing organic visibility from a brand only base.
We built a review generation system, link, QR code, front desk scripts and tracker, so the clinic can compound the local ranking signal it was missing.
Challenge
A capable, established clinic that almost nobody discovered through search. Nearly all of its traffic came from people already searching its name; for the service searches that bring in new patients, it barely registered. Underneath sat generic page titles, thin condition pages, inconsistent hours, and a contact form that quietly failed to deliver leads.
What we did
We fixed the lead path first, diagnosing and repairing contact form delivery, then added booking forms across every service page.
We ran site wide on page SEO, rewriting generic titles and meta descriptions across the site.
We built a weekly blog program from real clinician interviews: sciatica, shockwave for chronic tendon pain, desk job neck and back pain, physiotherapy versus chiropractic.
We restructured the conditions section URLs with proper 301 redirects and refreshed the reviews shown on the site.
We handled maintenance and compliance, WordPress and plugin updates, email authentication, and a consent gated cookie banner.