We rebuilt Gllouria's entire acquisition strategy before they spent another dollar.

Paid Media StrategyCreative DirectionShopify and Conversion

Gllouria

Direct-to-consumer beauty brand, Toronto, shipping to the US. Engaged since April 2026.

What we delivered

We diagnosed why the brand's first paid campaign failed, 395 dollars spent for zero purchases, and traced it to audience, creative and spend level rather than budget.

We replaced a single mistargeted audience with three intent matched cold traffic ad sets: artificial nail buyers, competitor brand followers, and broad.

We delivered three complete ad scripts on distinct angles, Comparison, Enemy, and Bigger Promise with Guarantee, each with hook, body and call to action, ready to film.

We produced a full production package, a 16 shot storyboard and a two day shoot plan covering equipment, lighting specifications and on camera direction.

We shipped the conversion fixes for US buyers, a custom Shopify block with price anchoring, up front duties disclosure and scarcity, plus a rebuilt Bundle Builder.

Challenge

Gllouria had a genuinely good product and healthy per order margins, but could not acquire customers. Their first Meta campaign spent 395 dollars and returned zero purchases. Budget was not the problem. The product was being shown to nail art hobbyists and technicians rather than the salon customers who actually buy it, with creative that never articulated what made it different, at a daily spend too low for the algorithm to optimize. At the same time the bundle page was losing US buyers, with no price anchor and duty costs invisible until checkout.

What we did

We rebuilt the paid media strategy from scratch, diagnosing the failed campaign and replacing the mistargeted audience with three intent matched cold traffic ad sets.

We wrote three complete ad scripts with distinct creative angles, Comparison, Enemy, and Bigger Promise with Guarantee, each with hook, body and call to action, ready to film.

We produced a 16 shot pre production storyboard and a two day shoot plan, a salon day and a home studio day, down to equipment, lighting specifications and directing notes.

We built a custom Shopify Liquid block for the bundle page, adding price anchoring, an up front duties disclosure and a scarcity module.

We rebuilt the Bundle Builder section, then audited and reorganized the full Shopify theme structure.

Where it stands

The campaign has not launched yet; the creative is in production. The change is structural. A brand that had spent money with nothing to show for it now has a complete go to market package, audience strategy, creative, production plan and conversion fixes, ready to launch a second attempt on a correct footing.

Gllouria

What we delivered

Challenge

What we did

Where it stands

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