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We built Atlas a local search engine that puts them in the top three on the map for the treatments they actually want to be found for.
Atlas Spine Clinic
Chiropractic, physiotherapy and rehab clinic, Scarborough.
Outcomes
We put Atlas in the top three of Google's local map for its core chiropractic searches in Scarborough, including chiropractic clinic, back pain, chiropractor and neck pain.
We replaced a stale blog with a weekly publishing rhythm, building a library of patient intent articles each mapped to a service page.
We made the Google Business Profile an active channel, with a Google Post tied to every new article.
We removed a copyright exposure, auditing the blog and replacing unlicensed stock imagery with the clinic's own photography rebuilt in a branded house style.
We corrected location and contact inconsistencies across the site, including a wrong city and duplicate phone numbers, that were undermining local trust.
Challenge
Atlas had genuine clinical depth and a full service menu, but was not surfacing for the local searches patients type. Its blog pulled large volumes of national informational traffic that never converted, while the Scarborough service pages stayed effectively invisible. The Google Business Profile was underused, and the site carried inconsistent contact details.
What we did
We optimized the Google Business Profile, categories, services, hours and logo, and published a Google Post behind every new article.
We built an ongoing blog program from real clinician interviews on what patients search: plantar fasciitis, whiplash after a car accident, first visit expectations, frozen shoulder, and the GLA:D program for knee and hip arthritis.
We mapped every post to a service page, with internal links out and inbound links from older posts so new content gets found faster.
We rewrote titles and meta descriptions, unhid pages wrongly blocked from Google, and maintained a single clean sitemap.
We audited every blog image, rebuilt the clinic's own photos into a consistent branded format, and removed the unlicensed files.