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We took Alora from a placeholder template site to the number one skin clinic on Google's local map in Scarborough.
Alora Skin Clinic
Skin and aesthetics clinic, Scarborough.
Outcomes
We took Alora to the number one position on Google's local map for its highest value searches, HIFU and HIFU skin tightening, with top three coverage across the entire local grid.
We put the clinic in the top three for its core service searches in Scarborough, including skin clinic, facial treatment, and microneedling.
We moved organic search onto commercial terms that were previously earning nothing: hydrafacial, microneedling and facial searches now bring in clicks.
We designed a full website rebuild around the clinic's real six service menu, replacing template placeholder content.
We kept the public profile honest, removing fabricated review content and unverifiable pricing we found in place.
Challenge
Alora offered strong treatments but ran on a generic template site: placeholder copy, no real service pages, and a Google profile that undersold the work. In a crowded Scarborough aesthetics market it had almost no local search footprint, and the little content that existed did not map to anything a patient would actually book.
What we did
We rebuilt the website around the real treatment menu, with dedicated service pages, honest pricing, and no hype copy.
We ran a continuous blog program from real interviews, mapping every article to a money page: HIFU versus a facelift, microneedling for acne scars, calming sensitive skin, laser hair removal aftercare.
We wired internal and inbound links so each new post strengthens the service page it supports.
We cleaned up the Google Business Profile and put a Google Post behind every article we published.
We tracked position across a 49 point local map grid rather than a single rank, so coverage gaps were visible and fixable.